One Year Syllabus:

• Concept Planning of Events Management Type, Clientele, Business and Publicity.
• Marketing of Events.
• Publicity, Finance and Managing the Budget for Events.
• Corporate Sponsorship and Media Planning for events.
• Type of Advertising and Promotion Techniques.
• Managing the Events.
• Types of Events – Exhibitions, Product Launch, Marketing Meets.
• Corporate Meet, Fashion Shows, Musical Nights and Individual Events – Club Meet,
• Small Events and Road Shows.
• Overseas Events Communication and Planning.
• Advertising Research.
• Tool of Advertising/Publicity/Media.
• Invitation and Advertising Design.
• People / Invitees list.
• Public Relations and Competitive Analysis.
• Opportunities in Event Management Field and Launching of own Concern.